How to design powerful UX to drive deep user engagement?
Here is a proposal for my thesis plan, which will evolve with time – suggestions, remarks and testimonials are more than welcome 🙂
(you can either write a comment at the bottom of this page or drop me a message here)
Part I. Addictions, history and stakes
1.1. Addictions
- 1.1.1. Neuropsychology
- 1.1.1.1. Emotions
- 1.1.1.2. Hormones
- 1.1.2. Cognitive neurosciences
- 1.1.2.1. Socio-cognitive model
- 1.1.2.2. Cognitive-behavioral model
- 1.1.2.3. Instincts (Homosapiens / Darwinism)
- 1.1.2.4. Maslow’s hierarchy of needs
1.2. History
- 1.2.1. Slot machines
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1.2.2. Gaming
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1.2.3. Social media
- 1.2.3.1. Support and sharing networks
- 1.2.3.2. Emergence of new media
1.3. Economic and social issues
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1.3.1. War for attention
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1.3.1.1. User experience
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1.3.1.2. “An app with no engagement is a dead app”
- 1.3.1.3. Connection time (advertising spaces) and user data
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- 1.3.2. Marketing
- 1.3.2.1. Neuromarketing and sensorial marketing
- 1.3.2.2. Predictive marketing and big data
- 1.3.3. Ethics for design and role of the designer
- 1.3.4. The Truth About Tech and other “Anti-tech” campaigns
Part II. User-experience-oriented applications
2.1. Social networks
- 2.1.1. Comprehensive overview of social networks
- 2.1.1.1. Similarities
- 2.1.1.2. Differences
2.2. Gaming
- 2.2.1. Technics used in gaming
- 2.2.2. Typology of apps vs typology of gaming
- 2.2.3. Comparative study
2.3. Other application domains
- 2.3.1. The Netflix case
- 2.3.2. The Deezer case
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2.3.3. What about AI?